Karl at Patterico's Pontifications ("Harangues that Just Make Sense") considered election strategies for 2012.
Money quote(s):
"(T)he fact that the 7%-10% of voters who end up deciding elections are almost by definition not swayed by ideology does not lessen the importance of making the case for smaller government, economic freedom and personal responsibility."
The unstated (and mostly correct) assumption that the remaining 90+% of voters split evenly (more-or-less) between each of the two major candidates.
Most election years, that's true, regardless of whether those voters self- identify as Democrats or Republicans, liberals or conservatives, moderates or independents.
In other election years, one candidate (or party platform) is simply so discredited or another is simply so overwhelmingly popular, that this breaks down into a landslide. Wooing of "independents" in those years is unnecessary; they're self-wooed.
"(O)ne of the fundamental cliches of the progressive left is pragmatism, i.e., that they are simply doing “what works.” It is also one of the progressive left’s fundamental falsehoods.
The past century has been one in which progressives have put forth the idea that Soviet communism is what works, that Eurofascism is what works, that Maoism is what works, and that Eurosocialism is what works. The actual history of the past century is one in which Eurofascism was defeated in WWII, Soviet communism was defeated in the Cold War, Maoism has degenerated into a fascism and crony capitalism that only Tom Friedman finds attractive, and Eurosocialism is taking its own road to the dustbin of history."
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