Newly-hired FSO McKeatings of All Aboard the Crazy Bus ("a just-joined Foreign Service family working through a new career and taking care of our family of five plus pets") answered my question of last week (Q: "Anybody know which number A-100 class this is?". A: "We are, for now, the 'Cheerful Members of the 168th' ".) and posed another:
"I started a blog and then we had our first ISSO briefing that more or less told us to stop it and then a briefing by the AS for PD who told us to use social media. Can you help a fellow CONS officer with some ideas on where the line is?"
"Since that advice dates from JANUARY 2, 2009, here're a few thoughts for the new decade.
1. Obviously, the new administration came (and I still have my job). So far, so good.
2. Social media is definitely something you need to be comfortable using as an FSO these days. When you get to post, if your embassy doesn't already have a web page and a Facebook page (relatively few posts now, I think), get one started.
(Interjection: I shouldn't have to say this, but I will. One does not simply walk into starting a blog or web page for your post. The wheel having already been invented, there are policies and procedures in place for this already so don't go off half-cocked. Impetuousness is not one of the cardinal virtues of a diplomat.)
3. Consular officers should be especially proactive in terms of using social media such as Facebook to maximize information saturation and message dissemination when it comes to things in the consular bailiwick, whether they be things like Travel Warnings/Advisories or changes to your operating hours or holiday schedules for consular services and contact information.
Most of that stuff goes through a clearance process in-house so there shouldn't be any issues about using social media to push it out to your readers/visitors.
3. For reasons of safety/security, don't publicize your own travel/movements or those of family members or staff. I shouldn't _have_ to say that, but I will anyway.
Afterwords, put up all the (tasteful) pictures and such that you like.
Of course, if you're trying to advertise, for instance, a public event like an Amcit town hall meeting or something, then you're going to announce that; but that's the exception to the rule.
4. Use common sense. Drunken party pictures of yourself, other diplomats, &tc., don't exactly cover the Foreign Service with glory. While these things can happen (and pictures can get taken) don't be the knucklehead who puts them on their blog.
5. Keep using common sense. Writing embarrassing things about your country-of-assignment might not be helpful in terms to enabling you to accomplish your job in that country.
I'm not telling you to lie, and I'm certainly not telling you not to "tell it like it is" about the "facts on the ground" when it comes to your reporting cables back to D.C. In fact, reporting cables are _exactly_ where that stuff should be written. It's what they/we pay you to do, in fact.
6. Use some more common sense. Never discuss ongoing classified or sensitive matters within your cognizance. Declassification dates exist for a reason.
Best of luck in your new careers, 168th!"
Vaya con Dios!